"Wear and tear" or "age-related"
The adjuster says granule loss, cracking or curling is from age, not the storm. On an older roof, this is the most common denial there is.
What we do: We photograph fresh hail bruises next to the old weathering. Storm damage has sharp edges and exposed mat. Age wear is even and gradual. Side by side, the difference is clear.
"No hail damage found"
The adjuster walked the roof, chalked a few spots and found "not enough hits" per test square, or looked only from the ground.
What we do: We test every slope, mark each hit, and back it up with soft-metal dents on vents, gutters and AC fins, plus hail reports for your address and date.
"Wind damage is cosmetic"
No shingles blew off, so the claim gets denied. But a shingle that lifted and creased has lost its seal, even if it lay back down.
What we do: We lift-test shingles and document broken seal strips and creases at the nail line. A creased shingle can't be repaired, and many can't be matched either.
"Pre-existing" or "filed too late"
The insurer says the damage was there before the storm, or the claim missed the policy deadline.
What we do: We tie the damage to a specific storm date with weather data and the condition of the damage. Late claims aren't always dead either. Check your policy and your state's rules.